We’re a family butcher located in the beautiful Gower Peninsula in South Wales. We’ve been doing this as a family for over 150 years so we know a thing or two about high quality meat.

7 years ago we set up our first online store which has been a roaring success. We also learned a lot about what our customers wanted. One of the things that we’re finding is that a lot of people are interested in high protein, low fat meats. Many people are exploring the different health benefits associated with eating low fat meats, and we felt there was sufficient interest to create Prime Protein to help satisfy that interest.

Here, you will find our curated selection of beef, chicken, turkey and pork, prepared especially for those who want to stay healthy and lean!